Hey there, I'm Heather!

ENFP. Enneagram 7. Always a hope"full" romantic & an eternal optimist.


And I am obsessed with the idea that I get to help you literally bottle up YOUR special moments through my artwork! I love the creative freedom of being able to blend both the fun, candid, more documentary types of shots with the more romantic, fine-art editorial types of shots. And don't worry - I TOTALLY understand that being in front of the camera can sometimes feel major awkward! But hey - this is NOT my first rodeo, so I promise - I got you! Even though a good portion of my work is candid on a wedding day, when it's time for your individual portraits & your couple photos, I will be guiding you and directing you with fun, flirty & romantic things to say & do together to provoke your natural emotions & expressions!

I want to document not only how your day looked, but most importantly, how it felt.

So this is Us

So how did this photo journey begin? At 24 years of age, camera in hand, I hopped on a train to California and set off on my own personal adventure! The jagged shorelines and endless fields of wildflowers in California really inspired me, and I was determined to capture it all with my first Canon film camera! I met my husband of 12 years, Arnaud while traveling & photographing in France. I KNOW, so romantic right?! Hehe! One thing that I really remember from that trip is just being in this beautiful place, experiencing these perfect romantic moments, and feeling this intense desire... like "I just HAVE to capture all of this somehow so I can relive these moments over & over!" So here I am many years later - still being motivated by that same intense desire to preserve those extra special moments in life.

So this is Us

After Arnaud and I got married, he joined me in California for many years and then we moved to France in 2018 and spent three years together there before making our way to Kentucky! (Yes that explains all of the castles in my pictures, ha!) I couldn't do this job without my no.1 fan and the practical/organized brain behind my business, my husband Arnaud! He is also my assistant and second shooter and so we come as a package deal on your wedding day! I bring the enthusiasm, the creativity and the fun, and he is the steady anchor that keeps everything flowing smoothly, (& also has a cool creative eye that spots every detail!)

So this is Us

There are three things that set my soul on fire when it comes to photography. First off, and most importantly, light: I am obsessed with the way the sun illuminates our world and there is no better feeling than when that glow begins to filter through my lens and paint your photos with that special pop of magic. This is why all of my portrait sessions take place during golden hour, aka the last hour before sunset as you just can’t get that glow at any other time of day. Secondly, connection: I live for for capturing love and emotion through connection. You may feel a bit silly hugging all over your people out in a sun drenched field, but I can feel when these silly poses give way to real, honest emotion and that is where the real magic starts to happen....

So this is Us

Lastly, landscape: I am inspired by rolling hills, vast oceans, majestic mountains, dense forests and every other landscape in between. I'm a basically just a HUGE nature junkie and I can't EVER seem to get enough of exploring and adventure. Landscapes, wild places, & adventure call to me, and I will ALWAYS try to incorporate that sense of wonder & vastness into your photos as much as possible! You can also count on me to be your personal hype girl because well - basically, I can't put a lid on my enthusiasm. But my job is seriously like living inside of a chick flick and I'm ALLLL about it - can't wait to learn about yours! XO

A few things that make my heart go pitter-patter:

* HAND-MADE LOVE NOTES * WATERFALLS * MY HUSBAND * SOULMATES * CONNECTING WITH MY CREATOR * OLD MOVIE MARATHON NIGHTS * COFFEE * LAUGHING TILL I CRY * QUOTES * CAMPING & COZY CAMPFIRES * LEAVES CRUNCHING UNDER MY FEET * ROAD TRIPS TO NEW PLACES * JOURNALS FULL OF HEARTFELT WORDS * FREEDOM * TURQUOISE WATER * HEALTH & WELLNESS * GETTING LOST IN THE FOREST * WILDFLOWERS * MORNING SNUGGLES *


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Louisville Wedding Photographer | Heather Florance Photography

Reviews & Kind Words

“Heather took our engagement and our wedding photos and she and her husband Arnaud were the BEST to work with!! She is so fun and cheerful and she made both me and my husband feel so at ease! She directed us in natural poses so well, so we never felt awkward or unsure what to do. Our whole bridal party and family looked BEAUTIFUL in her shots and had fun doing it! She is so creative with her shots and so skilled at editing - she provides such vibrant colors! Everyone is gushing over our wedding photos!!!”


- Mandy & David

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Louisville Wedding Photographer | Heather Florance Photography

Reviews & Kind Words

“I'm one of Heather's bride's and I can confirm - she is AMAZING to work with and delivers STUNNING photos! She shot my wedding in Yosemite and not only was she *hands down* the best, most fun vendor that I worked with, but she captured all the big & small moments of our day in such an incredible way! She somehow made my husband & I look phenomenal in every shot! My wedding looks like a straight up fairytale because of Heather! Very happy bride here, and I very highly recommend you hire her!”


- Matt & Rebecca

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Louisville Wedding Photographer | Heather Florance Photography

Reviews & Kind Words

“Hiring Heather for our wedding & engagement shoot was truly the best investment we made! I am seriously OVER THE MOON THRILLED with how everything turned out! Heather's energy makes you feel calm & comfortable in front of the camera, and her creativity & eye for detail create unique, beautiful shots! Her photographs are full of what's most important to me - full of color & so joyful! She made me feel like my friends & family weren't just background characters, but an important part of our day & story!”


- kate & Cole

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Louisville Wedding Photographer | Heather Florance Photography

Reviews & Kind Words

Oh Heather! The photos are truly unbelievable! We are blown away at how well you captured every moment of the day. You can really feel how good the atmosphere was through the photos. We had the best time going through them all and reliving the whole day! We are so delighted we found you! Having you there was like having two bonus guests! We don't think anyone could have done as good a job as you and Arnaud and we will treasure these magical photos forever as they tell the perfect story of the perfect day!


- Robin & Andrew

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Louisville  & Beyond Destination Wedding Photographer | Heather Florance Photography

Reviews & Kind Words

Heather made our day even more special than we anticipated. She made us feel very comfortable in front of the camera and had so many great ideas for positions and backgrounds. I cannot express how excited I was when we received our photos from our elopement! If you have the chance to book her, DO IT! You will not be disappointed. Aside from her amazing photography skills, Heather is such a wonderful person! Her and her husband are so nice and made us feel like we were surrounded by friends


- Jill & Vitaliy

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Louisville Wedding Photographer | Heather Florance Photography

Reviews & Kind Words

“Heather shot our wedding and was absolutely wonderful! We had a two part civil and outdoor religious ceremony, and she tailored her approach to both shoots perfectly...and they're both incredible! She really was a joy to work with, and her relaxed demeanor kept the day hassle and stress-free. Our wedding was at a french château and there was a lot of landscape and architecture to photograph, and Heather balances it all perfectly...She was the ideal wedding photographer and we couldn't recommend her more!”


- Blake & Lorraine

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Reviews & Kind Words

“Heather and Arnaud were wonderful to work with. We couldn’t be happier with the results! It’s hard to pick our favorite photos because it changes every time we look through them! She was a great communicator throughout the process, made sure prioritize the kind of shots that were most important to us and also used her expertise to compose creative shots we never would have thought of! She also did a great job of making us feel comfortable in front of the camera. The whole process was so fun!”


- Chris & Natalie

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Romantice Couples Photoshoot Maternity Session | Heather Florance Photography

Reviews & Kind Words

“Heather did a maternity shoot with us. She walked us through the whole process and helped us even with our outfit choices! She guided us so well during the shoot! We're not models so we needed direction! It was such a fun experience! It was a romantic time for me and my husband as well as an emotional one(good emotional!)as we thought about and posed with our baby girl in the womb. we were astonished by how beautiful the photos turned out! She is so talented! 100% recommend her to family & friends!”


- Manuela & Corey

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Louisville Wedding Photographer | Heather Florance Photography

Reviews & Kind Words

“I Highly recommend Heather! Her & her husband Arnaud were just incredible from start to finish! Engagement pictures to the wedding day- they captured all the best moments! She is so detailed and they absolutely LOVE what they do, which makes the world of difference in the final results! When we got the Pictures back, it felt like reliving our wedding day all over again! We literally can't stop looking at them! I am recommending them to everyone!”


- Brooke & Dwayne

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Couple Destination Session Paris France Eiffel Tower | Heather Florance Photography

Reviews & Kind Words

“When we started planning our trip to France, we knew we wanted to document it with a shoot at the eiffel tower. I am very detail-oriented and I knew exactly what I wanted, although we left ourselves open to the fun and wild ideas we knew Heather would have. She did not disappoint! Heather is very adventurous, knowledgeable, and is able to capture exceptional moments even though there may be alot of people around. I seriously cannot stop looking at our photos! Don't even hesitate to book with Heather!”


- Chris & kendra

Here's a little gallery below of our life & some of our travels!

FAQ

How would you describe your work/artistic style?
I am first and foremost a storyteller. As mentioned on my welcome page, it's all about capturing the real chemistry between you, your genuine laughs, + authentic moments with those you love dearly. Storytelling can be accomplished in a variety of photographic styles, and I love the creative freedom of being able to blend both the fun, candid, more documentary types of shots with the more romantic, fine-art editorial types of shots (think- swoony, magazine-worthy photos!) During the majority of your wedding day- getting ready, ceremony, dinner, reception - I lean towards a more documentary/candid style, always with the goal of capturing the genuine story that is unfolding. During the individual portraits as well as the bride & groom couple session, I love to bring out both the fun & the romance of your relationship. I use both prompting & posing to invite real connection, chemistry, and intimacy into your shoot, and to make it an authentic EXPERIENCE for you! I've developed a process of directing & guiding you in a way that your natural emotions will flow and you'll be able to RELAX, feel COMFORTABLE and HAVE FUN interacting together in front of the camera. Light is the key to beautiful, flattering photos, (and I am obsessed with pretty light!) so I will often be asking you to move into the best light possible, especially while getting ready and during your portraits and couple session. My ultimate goal is to capture the authentic connection between you and TO TELL YOUR LOVESTORY, YOUR UNIQUE WAY, so that when you look back through your photos in the future you will be transported back to this day to laugh again, cry again, and relive each moment just as it truly happened.
How would you describe your editing style?
I certainly enjoy the challenge of creating my own artistic universe & unique editing style! However, I'd say my editing style falls into the category of VIBRANT MOODY, with a twist of WHIMISCAL, BOHO flair! I'm sure you've noticed that I love golden light, shooting into the sun and capturing those GORGEOUS sunflares! I like rich tones and bold, vibrant colors! You'll notice in looking through my portfolio that the majority are taken using only the beautiful natural light that exists on any given day. I prefer to only use flash when absolutely necessary, like during wedding receptions and low-light situations. My editing style is consistant on my website and my social media, and it's also the style in which I will edit and deliver your photos. My editing style stays consistent with what you see here on my website, you should be sure when booking with me that you like my artistic style as presented here.
Do you shoot destination weddings and/or elopements?
Ummmmm, major wanderluster here! I am ALWAYS down to travel to you for weddings and elopements! And the best part for you is that I keep my prices competitive with your local photographers and usually am able to absorb my own travel fees! ESPECIALLY if it's some exotic place I've been dying to visit! I love it so much that I offer discounts to keep my services affordable for my couples while I get to see the world - Its a win/win for both of us! Let me know where you're getting married and if it's a bucket-list place for me you might just be lucky and get a pretty sweet deal!
Do you travel for photo sessions?
Yes I do! I travel 100 miles round-trip from Louisville, KY for free for weddings, 50 miles round trip free for other photo sessions. Anything outside of this area for regular photo sessions will include travel fees and possibly hotel fees if overnight stay is required.
How many photos do you deliver from a full wedding day?
I deliver EVERY PHOTO that turns out good! I don't limit the amount of photos included in your packages because I believe you deserve to have every good shot when you pay for my services! I also spend time hand-retouching skin, eyes, and teeth on your couples photos! In general, you can expect to receive 80-100 photos per hour of coverage! But don't worry - I'll never hold a good photo hostage haha!
Will there be a second shooter?
Most of my packages include a second shooter! And for those that don't you have the possibility of adding one on. Why does it matter? With 2 photographers you can be guaranteed not to miss any crucial moments and you'll also have two perspectives and two creative eyes!
How and when will we receive our photos?
I generally deliver sneak previews within 3-4 days and your entire gallery will be delivered via a beautiful, private, downloadable online gallery within 3-4 weeks after your wedding date. The photos are un-watermarked and you can share the link with your family and friends! You can download photos and order professional artwork & photo albums right from within the gallery. I highly recommend this option because your prints will come from a professional printer, which will guarantee a high quality and the most accurate color. However, the digital photos that I deliver to you are YOURS, which means you can also have them printed elsewhere if you choose!

ENOUGH ABOUT ME! I WANT TO KNOW MORE ABOUT YOU! LET'S DO THIS!